REVLON NEXT GENERATION WALL
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Virtual Reality Powered Retail Transformation
Revlon Next Generation Wall
EDA and Revlon Australia teamed up to create a next-generation retail wall display that would revolutionize the beauty shopping experience. Our innovative approach transformed Revlon’s retail display into a visually stunning market leader, delivering a flexible solution that earned the prestigious Gold Shop! Award for Permanent Beauty Displays in 2023 – proof that innovation pays off.
Our Solution
Using rapid prototyping and cutting-edge virtual reality to fast-track the design process allowed us to shave six weeks off production time while saving costs.
Hosting immersive design reviews with client’s design team, allowing them to visualize the display in a fully interactive environment.
Prototyping that led to significant cost savings by minimizing the need for physical prototypes.
Shopper experience sessions for real shoppers, gathering real time feedback to fine-tune the design based on customer insights.
Key display components were 3D-printed, enabling hands-on testing to ensure everything worked flawlessly in the real world.
The Impact
A flexible wall display that is functional and innovative, while catering to shopper behavior and preference.
A display that supports new product launches and is adaptable to future changes and updates.
