Display of colorful lipsticks and lip glosses in a cosmetics store with promotional images and signs in the background.

COTY LIP AND NAIL BAR

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AWARD WINNING, INTERACTIVE BEAUTY SHOPPING EXPERIENCE

Coty Nail & Lip Play Station

This multi-brand, interactive unit is a destination – not just a display. The eye-catching lighting in this lively digital display showcases the product in a way that entices customers to engage and buy with remarkable increased sales results of between 47% and 134% reported across three brands.

Our Solution

Designed a ‘Play Station’ that is a destination – not just a display. Digital screens and neon lights transformed the display into a 360° experience, that invites customers to move around the unit, engaging with testers, and discovering products through touch and sight.

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Dynamic design with organic, flowing shapes, vibrant lighting, and built-in technology that naturally captures the attention of shoppers.
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Curved LED screens and bold neon lighting that creates an inviting, interactive space.
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A display that is easily updated for new products and promotions, ensuring it is fresh and exciting every time customers visit.
Global Awards logo in turquoise and gray, with stylized letters and an exclamation mark inside the letter O.
The Impact
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Designed a free-standing, updatable, display that stands on its own.
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Showcases multiple brands while allowing flexibility for promotions and product updates.
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Created a display that offers a fun, hands-on shopping experience that encourages engagement and purchase.
Display of colorful lip glosses and nail polishes in a bright cosmetics store with neon lip art and digital screens showing smiling faces.